Emphasizing in contemporary art, SAL aims to promote artists and provides art advisory. An important component of SAL is the educational value by showing the process of making the artwork and material explorations in order to grow appreciation for the artwork. The name, SAL, taken from Spanish which means salt, is also a figure of speech that SAL gives aroma and taste in the world of art in the country.

SAL is fully commited to producing exhibitions and projects that promote contemporary art with other disciplines, as well as curating art installations and event, providing an access platform outside of indoor gallery setting.